Word: garel
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Still, Ford needs to sell more PAG cars, and that "all depends on consumers," says Garel Rhys, an industry expert at the Cardiff Business School. "The cars have to be aspirational." Demand has to be kept high and slightly ahead of supply. Rivals like Mercedes-Benz, BMW and Lexus have moderate to expensive models under one brand, but with its PAG cars, Ford offers a similar price range divided among four brands. Reitzle says his products fit into every premium niche and still retain their exclusivity. While competitors are stretching - and possibly overstretching - their brands from...
...huge gamble for a company whose very name means People's Car. "The question is, will a customer want to pay that amount of money for a Volkswagen when you can have cars that already have a brand image such as BMW, Mercedes, Jaguar and Lexus?" says Garel Rhys, an automotive expert at the University of Wales. "If they offer the same sort of car at the same sort of price, then they're in trouble...
...Garel Rhys, director of the Centre for Automotive Industry Research at the Cardiff Business School, is a little more positive, saying that the Mini's low-volume production is offset by BMW's positioning of it in the upper end of the mini market, against the likes of the Volkswagen Polo and the Peugeot 206, where margins are higher, around 5% to 6%, compared to about 3% in the Mini's previous sales bracket. Still, Rhys notes, "small cars mean small profits...
...owners. Nonetheless, many analysts are convinced that MG Rover - the latest in a series of automakers to be based at the nearly century-old Longbridge factory outside Birmingham, England - isn't out of the woods yet. "They have created a new company with speed and adroitness," says Garel Rhys, director of the Centre for Automotive Industry Research at Cardiff Business School. "They're making cars that dealers find easy to sell and at good margins." But while Rhys thinks the company can become profitable and remain strong for six to seven years, he says after that it will need...
...Jules L. Garel, Chairman