Word: garelli
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Dates: during 2000-2009
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...while capitalizing on Swissair's traditional image of quality, the name and logo were changed only slightly. The fleet of 128 planes serves 126 cities in 60 countries, 30% fewer destinations than before the merger. "Some people expect this airline to follow Swissair's model," says Stephane Garelli, professor of international business policy at Lausanne University. "But this is a new company, and it will make mistakes...