Word: garment
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Dates: during 1930-1939
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Thus the "national strike of textile workers" remained a question mark. Last week President Roosevelt ordered NRA to cut the hours of cotton garment workers (not to be confused with cotton textile workers) from 40 to 36 per week and grant a wage increase of 10 to 11% to offset the shorter hours. United Textile Workers talked of winning a similar cut from 40 to 30 hours without reduction in pay, but few people believed that NRA would dare impose such an extra burden on the cotton textile industry. Much of the industry itself did not even care...
...week closed, garment executives met in Manhattan, resolved that they "could not accept or acquiesce in the President's demands," called them "unjustifiable, unwarranted, burdensome and inequable." From the violence of their reaction, observers guessed that the president would not back up the textile workers in their designs for shorter hours...
...through the War into the "corsetless era," which was not corsetless at all. It was the age of the girdle. Millions of stout women kept on buying corsets. The slimmer ones took to the girdle. When the word corset became unpopular, corset-makers shrewdly substituted the "foundation garment." At the beginning of Depression the Paris couturiers, sick of the tube dress, came to their rescue by raising the waistline, dropping the skirt. "Foundation garments" became a practical necessity. The corset-makers frankly admitted for the first time that women had not one bust but two breasts. Even then corsets were...
...corset year of modern times was 1931. On Oct. 1 Warner Bros., which was celebrating its 55th year, launched an advertising campaign featuring the "Youthlastic" corset which would stretch two ways and was made of Lastex. Next day, Oct. 2, the famed firm of Kops & Co. exhibited a similar garment. Few months later a third company, H. & W., brought forth another Lastex corset. Each had worked independently during the summer without knowing what the others were doing. But the combined effect was revolutionary...
Lastex and the two-way stretch are not the same thing though they were launched simultaneously. The two-way stretch is purely a matter of weaving elastic threads up & down and across the corset so that the garment "gives" with every movement of the body. Lastex, made of latex, the pure essence of rubber and tougher than its compounds, was more practical than the old rubber because it did not lose its elasticity despite long wear and frequent laundering. Thus the two-way stretch allowed corseted women to move about with freedom; the Lastex, carefully moulding the figure, kept...