Word: garment
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...French Tennis Star Rene Lacoste, known as "le Crocodile" for his snappy style of play, began producing a polo shirt with a crocodile logo on the breast. Lacoste's garment was first marketed in the U.S. in 1951 under the name of a famous English tailor, Jack Izod. The Izod Lacoste shirt quickly became an American standard. In 1972 Lauren introduced a version featuring his own polo-player motif. Polo/Ralph Lauren claims to sell about 4 million of the items annually. Izod Lacoste's U.S. manufacturer is not forthcoming with sales figures, but industry analysts say the older shirt...
Lauren sells an image of ready-to-wear prosperity, but there was nothing instant about his success in New York City's gritty garment district. He worked hard, sold hard and survived countless trials and errors. His early lack of strategic planning brought him close to bankruptcy in 1972. In the late 1970s, his Western Wear collection thrust Lauren into the fashion spotlight but failed financially...
...section, the youngest of three boys and a girl born to Frank and Frieda Lifshitz. His father, an Orthodox Jewish immigrant from the Soviet city of Minsk, was a talented mural painter whose rendering of the Manhattan skyline still decorates the ceiling of a furriers' building lobby in the garment district...
...particularly gifted sketch artist, he knew how to put together a fashionable ensemble. "I would walk (into a room) and my clients would say, 'I want what you are wearing.' My instincts were there. I didn't think I was a designer, but I had ideas." In those days, garment company bosses generally called the shots in the fashion business, and American clothing designers were only beginning to achieve acceptance as entrepreneurs. Lauren managed to persuade his employers to let him design a few innovative cravats, but when new management took over the firm the budding designer was told...
Lauren oversees his empire and its 1,000 employees in a ten-floor warren of offices that occupy a narrow, prewar building on Manhattan's West 55th Street, about 15 blocks north of the hectic garment district. The decor of Lauren's headquarters suggests the backstage of a theater: cramped and slightly eccentric, with forest green walls and a bowl of M&M's on a table in the reception room. Lauren's personal office contains some of his favorite props: a wood-burning fireplace, a fleet of toy racing cars, family photographs and piles of fabric swatches. He often...