Word: garments
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Dates: during 1960-1969
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Threatening Child. Koratron's founder, San Francisco Garment Maker Joseph Koret, came upon the permanent-crease process in 1956 while searching for a way to keep creases in the pleats of his women's sportswear. By coating fabrics with a resin solution and then baking them in 325° ovens, Koret's chemists found that they could "memorize" a crease into most kinds of material. As a result, 85% of men's slacks in the U.S. are now Koratron-treated, and the permanent crease is becoming a feature of everything from bathing trunks to blue jeans...
...Greenberg, 57, a Harvard Law graduate and onetime New York Daily Mirror reporter who was hired because of the policing experience he gained as the wartime Office of Price Administration's enforcement director. The com pany collects 2% on all Koratron-treated material, then another 1% on every garment. It requires that the Koratron trademark be prominently shown on garments, backs up the tag with a snappy advertising campaign and a quality-control program in which Koratron technicians wash, pull, rip and rub samples to make certain that they crease as they should. The company moves swiftly against patent...
Boston wears a different cloak at Christmas. Not new, certainly, for if ever New Boston is forgotten, it is now, but different somehow. The Maiden Aunt of American Cities takes out her warm old familiar garment, primps her grey hair, and marches defiantly into the cold. She tramps down from Beacon Hill, shops in one of the gaudy New Boston stores and many of the old smaller ones, then just as quietly slips back through the park, leaving cries of crass commercialism to others. So familiar is her path, so unobtrusive, that you may not have noticed her. Your Christmas...
...themselves of their dead and return to normal living. Negro funeral parades, Greek klama (ritual weeping), Irish wakes-each in their own way fulfill this function. Orthodox Jewish families are supposed to "sit shivah"; for seven days after the burial they stay home, wearing some symbol of a "shredded garment," such as a piece of torn cloth, and keeping an unkempt appearance. Friends bring food as a symbol of the inability of the bereaved to concern themselves with practical affairs. For eleven months sons are enjoined to say the prayers for the dead in the synagogue twice...
Frame of Reference. Small circulation (57,000) inevitably limits the impact of such observations, no matter how honed. But the Seventh Avenue community served by Gottfried and Women's Wear makes up an important swatch of every theater audience; garment manufacturers are traditional theatergoers as well as busy entertainers of out-of-town buyers. And in the smart set that reads the paper for more than its fashion reports (among them: Pat Lawford, Rosalind Russell and Mrs. William Paley), the critic's reputation has spread cross-country...