Word: garments
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Dates: during 1960-1969
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From a million customers in 1952, Quelle has won so many fans that last year it shipped 16,200,000 packages to 76 countries. It operates twelve garment and assembly plants, 75 order offices, its own credit bank, and branch offices in Austria, Sweden, Luxembourg, Canada and the U.S. It also runs seven department stores for those who want the price advantage of Quelle without the catalogue, plans to open three more this year. By shrewd purchasing and low-cost production, Quelle keeps the prices of most of its 22,000 items 15% to 20% below those of other retailers...
Withering Comment. Prisunic got started back in 1931 as a frank copy of Woolworth's, became popular with working-class families but not with chic Parisians, whose most withering comment on a shoddy garment was, "That must come from Prisunic." The chain lifted its sights after World War II and spied a better market. As the American self-service idea began to catch on in Europe, Prisunic opened its own large supermarchès. Today it operates 270 stores in France and 34 in former French possessions, employs 15,000 people, and last year surged above $500 million...
...Britain, Macqueen Cybernetics Ltd. has developed a monster that can do practically everything for a knitted garment except pour the customer into it. It scans a design electronically, then out of its computer brain come punched tapes that control the pattern of the material and tell each needle when to knit or purl...
Once set to work, the machine eats up yarn and knits in a frenzy. It works in eight colors and three dimensions, making the garment an exact fit for the figure for which it was designed. An elaborately tailored dress, ready for buttons and hemming, takes about 52 minutes. The tapes can be changed quickly to make a different size or pattern...
...difference, really, between knitting a boat and knitting a bra cup. The boat is about the same shape, just bigger that's all." He is hard at work on a machine to knit glass-fiber yarn into streamlined boat hulls up to 40 ft. long. "You put the garment into a mold," says Macqueen, "and plasticize it. Hey, presto! You have a yacht...