Word: garments
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...days after the announcement Josephine Windle had become a celebrity and her statement was national news. Editorials appeared in the New York Times, New York World-Telegram, Boston Herald, the Boston Transcript, many another worthy sheet. Said the Transcript: "If the garment now called shorts should be lengthened to reach the knee, would it comply with the rule? Would it still bear its present name?" In Manhattan, Cartoonist Will Johnstone of the World Telegram made a picture of his tax payer playing golf dressed in a barrel, saying "Nobody objects to my shorts." In the New York Daily News, Cartoonist...
...through the War into the "corsetless era," which was not corsetless at all. It was the age of the girdle. Millions of stout women kept on buying corsets. The slimmer ones took to the girdle. When the word corset became unpopular, corset-makers shrewdly substituted the "foundation garment." At the beginning of Depression the Paris couturiers, sick of the tube dress, came to their rescue by raising the waistline, dropping the skirt. "Foundation garments" became a practical necessity. The corset-makers frankly admitted for the first time that women had not one bust but two breasts. Even then corsets were...
...corset year of modern times was 1931. On Oct. 1 Warner Bros., which was celebrating its 55th year, launched an advertising campaign featuring the "Youthlastic" corset which would stretch two ways and was made of Lastex. Next day, Oct. 2, the famed firm of Kops & Co. exhibited a similar garment. Few months later a third company, H. & W., brought forth another Lastex corset. Each had worked independently during the summer without knowing what the others were doing. But the combined effect was revolutionary...
Lastex and the two-way stretch are not the same thing though they were launched simultaneously. The two-way stretch is purely a matter of weaving elastic threads up & down and across the corset so that the garment "gives" with every movement of the body. Lastex, made of latex, the pure essence of rubber and tougher than its compounds, was more practical than the old rubber because it did not lose its elasticity despite long wear and frequent laundering. Thus the two-way stretch allowed corseted women to move about with freedom; the Lastex, carefully moulding the figure, kept...
...wrote Mr. Doane, "in order to supply our population with barely one-half a new garment each, we were forced to import more than one-half billion pounds of wool and cotton, to say nothing of other fibres. And had we then had the mechanical capacity to supply two full garments each we would have been forced to increase our supply of cotton, either by additional importation or cultivation, by a full five billion pounds; and our wool by more than one billion pounds, which means an increase of six times our present number of sheep, and an additional...