Word: garners
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Dates: during 1970-1979
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...radio preacher, Garner Ted Armstrong specializes in glib moralism and biblical analysis used to buttress his apocalyptic commentary on current events. On The World Tomorrow he claims to reach an audience of 30 million. Many of his listeners become contributors and converts to the show's never-mentioned sponsor, the Worldwide Church of God, which regards itself as the "True Church" re-established by the Deity in 1933 to prepare for the end of the world...
Despite his pulling power, the church is removing Garner Ted, 48, from TV. More important, he has also been ousted from the church's board and from his job as the operating head both of the church and of church-owned Ambassador College in Pasadena, Calif. Last week Garner Ted lost his radio show too. The doer of these deeds? Garner Ted's father, Herbert W. Armstrong, the church's autocratic "Apostle," who has once more seized control and, at age 85, plans to go on TV himself in July...
Trouble between father and son is not new. Back in 1972 Herbert yanked Garner Ted off the tube and sent him into exile. Insiders later reported that the son was guilty of adultery. But by 1974 Herbert announced that the returned Garner Ted was his divinely chosen successor, a transfer of power that he likened to King David's handing the reins to Solomon (I Chronicles: 28). Angry schism ensued. Dissidents charged that Garner Ted had not properly repented his adulteries, adding that other church sinners had not been treated so forgivingly...
Times have changed. Now Herbert's closest aide and spokesman is Lawyer Stanley Rader, himself recently sidelined and now back in power. Rader denies that Herbert ever designated Garner Ted as his successor. In a florid churchwide encyclical, the father explains the sudden ouster by accusing his son of perfidy: "I derived my authority from the living CHRIST. You derived what you had from me, and then used it totally CONTRARY to THE WAY Christ...
...advertising had existed two millenniums ago, Caesar would surely have endorsed chariots, Cleopatra barges and Cicero throat lozenges. It does exist today, and it offers about as easy money as celebrities can make, whether they be Catherine Deneuve purring for a perfume, James Garner clicking away for a camera company, or Joe Namath and Joe DiMaggio rustling something up in the kitchen. The right match of personality and product must pay off, since advertisers regularly provide the stars fees of $100,000 for a brief pitch and $1 million contracts for long-run identification are not unknown...