Word: garnier
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Dates: during 2000-2009
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...Maybelline was a mass-market cosmetics brand with an image problem. But in 1996, it was taken over by French personal-grooming behemoth L'Oreal, headed by Lindsay Owen-Jones. As it has done with so many of its 17 beauty brands--like the zany personal-care line Garnier or the ethnic hair-care concern SoftSheen/Carson--L'Oreal gave Maybelline a marketing face-lift and sent it out to conquer the world. "I had what was perhaps an unrealistic ambition," Owen-Jones, 58, told TIME: "to put a Maybelline lipstick in the hand of every woman in China...
None of this bedlam fazes Keller, 48, who is used to the organized chaos of a busy kitchen. Instead he has zeroed in on a minor detail, the tiny labels on the Garnier Thiebaut linen that has just arrived from France. "Especially made for the French Laundry" they read, referring to Keller's four-star restaurant in Napa instead of Per Se, for which the linen was ordered. That few if any diners will notice the label on their napkin is immaterial; Keller knows it is wrong. And it irritates...
...French chemist Eugene Schueller developed a line of synthetic hair dyes, known as L'Aureale, or Halo, and started selling them to Parisian hair stylists. Almost a century later, Schueller's once tiny company presides over a host of high-profile beauty names such as Lancome and Garnier. The company's top 14 global brands account for more than 90% of its $14.3 billion in consumer sales...
...PIERRE GARNIER, marketing director, Pink...
...wigs and high heels." France's Pink TV aims to use similar programming to reach thousands of French homosexuals, as well as to "seduce people who aren't gay, but identify with the values of freedom, tolerance and openness," says the channel's marketing and communication director, Pierre Garnier. Unlike the GAY-TV audience, who can pick up the channel free with a satellite dish, Pink TV viewers will pay an extra j9 a month to watch the selection of game shows, documentaries and lifestyle programs. A secure code will also allow access to four adult films it plans...