Word: gart
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TIME Correspondent Murray Gart, who did most of the reporting on this week's cover story, wound up convinced that discounting is here to stay, and that Eugene Ferkauf of Korvette's is the most artful practitioner. He followed Ferkauf around for days, on his quick marches through his stores, with breaks only at stand-up lunch counters for a hot dog or a quick cup of coffee. Ferkauf was determined to give him an intense course in the theory and practice of discounting; and because of Ferkauf's relaxed way of operating, Gart soon found himself...
...United Nations, a force which included Washington Bureau Chief John Steele, Chicago TIME Chief Murray Gart and Correspondents Fred Gruin, Bert Meyers and Bill Smith covered the U.N. crisis. From correspondents in Bonn, Moscow, London, Paris, Tokyo, Belgrade, Vienna, Cracow, Leopoldville and Ndola came reports of reaction to the situation. At the TIME & LIFE Building, Associate Editor Edward Hughes pulled together all of the facts surrounding the U.N.'s hours of trial for the cover story, edited by Henry Grunwald. For Writer Hughes, 40, onetime TIME correspondent in Africa and Germany, the international tensions of recent weeks have provided...
...session. The others, covering their special fields or assigned to specific facets of the story, were Washington Bureau Chief John Steele, White House Correspondent Charles Mohr, State Department Correspondent John Beal, Latin American Specialist Jerry Hannifin, New York Correspondents George Bookman and Bill Smith, Chicago Senior Correspondent Murray Gart and Montreal Bureau Chief Gavin Scott...
With a straight face, Gart passed on this conservative tip to Contribut ing Editor Ed Jamieson in Manhattan, who wrote the cover story. Jamieson was also born in Boston, went to Bos ton University, thinks that one of the world's fairest sights is Boston Com mon at dusk...
...exciting aspects of the American boom: the story of General Electric's Ralph Cordiner and the atomic energy industry, the telephone-man cover on A.T. & T., and the rise of American Motors' George Romney and the compact car. The result of the team work between Gart and Jamieson, and the story of the financial world's fastest-growing phenomenon, you can read in the BUSINESS cover story on The Prudent...