Word: garth
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Both Herrera and Piñerua depended heavily on professional American campaign strategists. Herrera's adviser was Manhattan-based David Garth, whose credits include the victories of New York Governor Hugh Carey and New York City Mayor Edward Koch. Piñerua had the services of Clifton White, a former Barry Goldwater aide, and Joseph Napolitan, author of The Election Game and How to Win It, who ran the successful 1973 campaign of outgoing President Carlos Andr...
...country where seven out of ten urban households have television sets, Herrera and Piñerua fought their campaigns largely on the tube. Their American advisers did elaborate private polling to identify voter concerns (Garth conducted nine soundings), then based the candidates' TV campaigns on the results...
...Garth, who speaks little Spanish, relied on two top staffers who spoke the local language, and used two American law students to take his poll surveys for him. Herrera and Piñerua each spent an estimated $8 million for TV time. President Pérez, who naturally had an interest in seeing Piñerua elected, meanwhile managed to get around a law barring presidential involvement in an election by hitting the hustings on what were billed as "administrative tours." His government spent $15 million touting its achievements and otherwise burnishing its image. To critics of that blatant electioneering...
...victory speech he alluded to what he called "a new campaign." Mrs. Uzielli merely smiled at Widower Carey, who has twelve children. Said Carey later: "This one is not going to be quite so much uphill as I might expect." Said his chief political strategist, David Garth: "This is one campaign I haven't been asked...
...Garth and Deardourff best typify this frenetic business. Deardourff spent one recent week racing to Florida for an anti-casino campaign; then to Venezuela for the presidential race, where he is opposed not only by Garth but also by the legendary Joe Napolitan, onetime seer for Hubert Humphrey; then to Detroit, where he is handling the re-election campaign of Governor William Milliken; then to Ohio to write some TV spots for Governor Rhodes; then to Pennsylvania for a conference with Gubernatorial Candidate Richard Thornburgh. Says Deardourff: "You either win or you lose, and people who lose fall...