Word: gaslight
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...under 16, a diving bell for the observation of bottom life. All this begins on the New Jersey shoreline and seems to end somewhere near the coast of Spain: it is Atlantic City's Steel Pier, the coelacanth fish of show business, conceived in the age of gaslight and blackface...
...Browne got 15 friends to invest $1,000 apiece in an expanded version of the Sundown, opened the Gaslight Club. He decorated it to resemble a fancy turn-of-the-century saloon in red velvet, covered the walls with paintings of nudes, supplied a ragtime piano player and free platters of cold cuts. The biggest attractions were beautiful waitresses in abbreviated versions of 1905 ball gowns. Mostly aspiring models and actresses, they earn up to $15,000 a year, are strictly supervised by Browne's pretty wife, Jean...
...Chicago Gaslight was so successful that Browne opened another club in Manhattan in 1956, a year and a half later opened a third in Washington. Membership in the three clubs is now more than 48,000, and altogether they are expected to gross about $4,000,000 this year, net their stockholders more than...
Playboys. Browne has many imitators. Playboy Magazine did a story on the Chicago Gaslight about four years ago, got so interested that it opened its own club, intends to have clubs in 50 other cities within the next two years. Sensing the trend, nightclubs in many cities, e.g., the Roaring Twenties in Beverly Hills, are setting one room aside as a key club, stocking it with the shapeliest waitresses...
Since Browne feels he can oversee no more than the three Gaslight clubs, he set up Black Sheep clubs, which have Gaslight atmosphere but are owned and operated by local businessmen. He charges $8,500 for the franchise, plus $300 a month in royalty. So far, three Black Sheep clubs are in operation in San Francisco, Atlanta and Scottsdale, Ariz. Franchises for 32 clubs have been sold...