Word: gaspin
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...storied Silverman since his two-year contract at NBC was not reviewed in June. NBC president and CEO Jeff Zucker had earlier made it clear that if Silverman were at NBC, it would be because NBC wanted him there. Presumably, the reverse is also true. Now NBC wants Jeff Gaspin, formerly in charge of NBC's cable division, in Silverman's spot. (See the 100 best TV shows of all time...
Repurposing older content is just one way networks and portals are retooling television with a new digital mind-set. Newer shows are another matter. "We call it 360 development," says Jeff Gaspin, president of cable entertainment and digital content for NBC Universal. "We now look at every show's potential for wireless, online and other new media." The Tonight Show with Jay Leno, for instance, has an "embedded" writer-producer whose job is to focus on the best bits for nonbroadcast platforms. In dramas, Law & Order producer Wolf envisions shooting more close-ups to accommodate smaller screens, as well...
...kind of interactive online experience they like with the already popular music competition format. Viewers will be able to go to NBC.com and watch ?StarTomorrow? for a few minutes or two hours at a time. ?This is a very conducive way that people like to watch video online,? says Gaspin, who jumped ship from programming to head up NBC?s digital content department. ?A three-minute performance, a quick interview, a commentary...
...idea for ?StarTomorrow? was hatched in NBC?s broadcast department seven months ago, when Mottola and the producers of ?The Biggest Loser? pitched the idea as a reality show for the TV network. Gaspin felt the "Idol" genre was already too crowded, but decided-when he started his new job on NBC?s digital end-that it might stand a better chance on the Net. For one thing, it makes economic sense...
...least initially easier) to attract their interest (and dollars). More importantly, "StarTomorrow" takes NBC further into the realm of digital entertainment. ?We?re a content company and there?s an awful lot of content moving towards the web. We need to experiment and find new things,? says Gaspin. Even, as with this particular "Idol" imitation, they're just experimenting with a new version of an old thing...