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Although Adidas has doled out millions to be the official sponsor at each World Cup since '94, Nike crashes the gate every time. In 1994, an unmarked van pulled up to the Citrus Bowl in Orlando, Fla., before a match, recalls Jeffrey Bliss, chief marketing officer for World Cup '94. The driver dropped off about 150 free Nike caps--JUST DO IT, BRASIL, they read--which soon became one of the hottest items at the event. In France, Nike's "Tour de Foot" caravan brought free clinics to some 50,000 kids around the country, and the company...

Author: /time Magazine | Title: Competition: Global Game | 5/14/2006 | See Source »

...imminent Harvard graduate, pondering what to do with the phase of life that starts with graduation and ends with death, might find the beginnings of guidance in the directive written atop Dexter Gate. Sure to be repeated ad nauseum in the coming weeks (its biweekly appearance in this column’s title was just the beginning), it reads, “Depart to serve better thy country and thy kind.” Seeking further guidance, the graduate would find none; the instruction offers little insight into how, exactly, we are supposed to “serve better?...

Author: By Greg M. Schmidt | Title: Depart to Serve How? | 5/12/2006 | See Source »

...year-old Anoja Kugenthirasah, an ethnic Tamil from the village of Poovarasakulam, a few kilometers from the de facto border between government and rebel territory in northern Sri Lanka. Around 1:25 p.m. last Tuesday, Kugenthirasah arrived at the front gate of the Sri Lankan army headquarters in the capital Colombo, produced an identity card, and named an officer she said was her husband. Indicating her bump, she told the guards she was due at the army clinic for a check...

Author: /time Magazine | Title: If This is Called Peace... | 4/30/2006 | See Source »

...opening possession of the third quarter.Gardner made four saves for Harvard.HARTWICK 13, HARVARD 2The fifth time would not be the charm for the Crimson as they fell to the Hawks for the fifth time this year in the opening round of the Eastern Championship.Hartwick burst out of the gate in the first quarter to take a 5-0 lead at the end of the opening frame.Harvard was held scoreless until Liao scored early in the second half after the Hawks had already tallied seven goals.Keyser scored the Crimson’s second goal in the fourth quarter.The most recent match...

Author: By Ted Kirby, CRIMSON STAFF WRITER | Title: Crimson Places Last at Easterns | 4/30/2006 | See Source »

...public relations. Yet, inevitably, 20,000 over-achieving high school seniors will try to climb into our Ivy Tower next winter, U.S. World & News Report’s ritual crowning of Harvard will stabilize our jolted foundations, and most of our graduating class will exit Johnston Gate with promising jobs. For Harvard is Harvard: the most famous college in the world. When my brother and I met a beautiful Italian waitress in Florence who barely spoke English, she asked where we studied. “Princeton,” he said; she simply shrugged her shoulders. “Harvard...

Author: By Andrew D. Fine, | Title: Harvard: Resting on Laurels? | 4/27/2006 | See Source »

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