Word: gatefold
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Dates: during 2000-2009
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...ZEFF and ED GABEL, our graphics director and associate graphics director, began working on the NASCAR-inspired gatefold guide to the primary season (see page 47) late Wednesday, with only Gabel's rough sketch in hand. Over the next 48 hours they exhausted themselves layering the charcoal drawing with loads of realistic, and fun, details. "The idea," says Zeff, "is to take information that people might find boring and make it as engaging as possible." To spice things up, Zeff and Gabel added small touches, like the POW/MIA sticker on McCain's racer and gold lettering on Forbes' chauffeur-driven...