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...Back to Its Base. Whether they're pepperoni junkies or hungry college kids, Domino's customers are extremely loyal. And now more than ever, the company needs to tap into this crust-chomping base. Domino's can gather the names of all customers who have offered positive feedback over the last couple of years, and send those people a quick letter or e-mail saying: This incident is isolated, we appreciate your business and, please, encourage your friends to stick with us too. "Managing brand influencers is so critically important," says Blackshaw. "Domino's doesn't have the same evangelist...
...When we put on events like philanthropic seminars, we'll usually put up a Facebook page and either invite specific people that we're recruiting or the general freshman class," says Royal Carson, president of CU's SAE chapter. (How do the fraternities gather contact info for incoming freshmen? By Facebook stalking, of course. Most students belong to organizations or networking groups that have Facebook pages.) "It's a way for incoming freshmen to see that the Greek system is not what it's perceived to be, not just a place to party. We do other functions. Our real mission...
Washington's young people used to gather on the Capitol grounds for Easter Egg rolling in the 19th century, but lawmakers grew so peeved at the damage to the grass that in 1876 they passed the Turf Protection Law banning the practice. Bad weather nixed egg rolling the following year, but in 1878 President Rutherford B. Hayes opened the White House grounds to the displaced youngsters and a tradition began. It has continued steadily ever since, interrupted only by inclement weather and hiatuses during World Wars...
...There's ships right now under attack and this group here has a lot of valuable knowledge that's going to save lives," Maersk Alabama Chief Mate Shane Murphy said Monday. "That's why we haven't been out to talk to you, because we're trying to gather that knowledge and put it in a package and we ask that you do not press us for details on things like that and we're not going to give it because we respect the lives of the other seamen that we're going to try to save...
...Amid all the absurdist chaos, there's a brief scene in which all the actors, one by one, pull a ringing cellphone out of a bucket, answer a call and proceed simultaneously to have a hushed, fraught conversation with a lover - a Babel of romantic pain. Later the actors gather to recite a round-robin reverie for icons of mid-century American life, with no irony whatsoever: "I remember my father's collection of arrowheads." "I remember loafers with pennies in them." "I remember game rooms in basements." "I remember come-as-you-are parties..." I'll remember that clown...