Word: gatoring
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Dates: during 1970-1979
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...fullback and defensive halfback in college, Jelic started on Pitt's Sugar Bowl and Gator Bowl teams in the late fifties. When he graduated, he played in exhibition games for two pro teams, the Pittsburgh Steelers and the Dallas Texans (who later moved to Kansas City...
Brewers are making a few ripples too. Within the past few weeks, they have begun test-marketing three sweet-tasting concoctions of their own: Pitts burgh Brewing's lemon-lime-flavored Hop 'n Gator; Lone Star Brewing's low-calorie Lime Lager; and National Brewing's Malt Duck, a combination of beer, alcohol and an unfermented concentrate of red grape with twice the alcoholic content of ordinary beer. The brewers say only that, whatever the reason, a lot of young people seem to like sweeter drinks -and the manufacturers are trying to win those youngsters...
...drink "sells well at rock festivals." The new brands have not escaped controversy, though it has been of a different kind from what the breweries might have expected. Early this month Stokely-Van Camp Inc. asked a federal court to enjoin Pittsburgh Brewing from selling Hop 'n Gator, claiming that the drink's name-and the taste and formula of the part that is not beer -violate Stokely's trademark right on Gatorade...