Word: gauvreau
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Dates: during 1940-1949
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Early in his tabloid career (at Hearst's Mirror), Charnay once bawled out wizened Editor Emile Gauvreau for printing off-the-record information that Charnay had promised not to use. The boss rang for a guard and Charnay, still protesting, was hauled away. But in losing his job, he won a reputation on the main stem as a man who could keep a secret. Charnay once posed as a murderer's attorney to get an interview in a cell at the Tombs, hid in a French actress' stateroom closet to get an exclusive story on her "life...
...Editor Gauvreau hired a vaudeville hoofer named Walter Winchell, "a prodigy who, by some form of self-hypnosis, came to feel himself the center of his time." Gauvreau hoots at Winchell's illiteracy (he called Zola a famed woman writer, described Paris as a seaport city), damns Winchell for perfecting the kind of tabloid journalism he himself did most to encourage. Editing Winchell for libel "developed in me a philosophical imperturbability which, otherwise, my nervous make-up might never have acquired." Said Arthur Brisbane of Winchell's jargon: "Shake speare described it. 'A tale told...
...From the Graphic, Gauvreau was hired by Hearst's fabulous Albert J. Kobler, publisher of the Mirror then founded to beat Captain Patterson's Daily News. Kob ler was "a well-read, intelligent man" who talked like Sam Goldwyn. ("This tabloid business is not all rag, tag and cocktail.") After making millions for Hearst, he died with less than...
...Conceiving a phobia against Mickey Mouse, Brisbane wanted it thrown out, said it was humorless, a waste of space. When Gauvreau balked, Brisbane roared: "Children can be better occupied reading Sir James Jeans about the world we live in. Throw that rat out!" Too old for Mirror journalism, Brisbane one day received a wire from San Simeon: "Dear Arthur, you are now getting out the worst news paper in the United States...
...commentary on his career Gauvreau bemoans his lack of opportunity to "indulge my tastes for good literature," the necessity to get circulation "by pushing into the back of my mind all that I had learned about the value of constructive news." But before Hearst fired him for writing a book in praise of Russia, he had salted away a tabloidian nest...