Word: gauvreau
(lookup in dictionary)
(lookup stats)
Dates: during 1960-1969
Sort By: most recent first
(reverse)
Hearst's Mirror hired the Graphic's freewheeling editor, Emile Gauvreau,* to implement the pledge of "90% entertainment and 10% news." Gauvreau accumulated circulation "by pushing into the back of my mind all that I had learned about the value of constructive news" and by studying the techniques of the News. The Mirror continued to reflect a rash of stunts calculated to hook the reader: Yo-Yo contests, picture puzzles, yards of crime coverage in an era when New York streets rang with the din of gang wars. By 1932, Mirror circulation passed 500,000. But the News...