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...Quickly dubbed the 'PornoGraphic, the paper assaulted the town with scandal, reported what nobody else would dream of printing, invented what it could not report. Leading the assault from a desk littered with busts of Napoleon was a short (5 ft. 2 in.), lame martinet named Emile Henry Gauvreau, a Connecticut-born newsman of French Canadian-Irish descent. His brilliance as a reporter and editor made him managing editor of the conservative old Hartford Courant at the age of 26. But the Courant was too slow for Gauvreau's new ideas. After it fired him, Macfadden lured...

Author: /time Magazine | Title: The Press: Tabloid Napoleon | 10/29/1956 | See Source »

...vest, waged the war for circulation (goal: 1,000,000) with stunts and sensations. The Graphic gave toys to the poor in Central Park, filled Madison Square Garden with a "Lonely Hearts Ball." The lonely hearts project was dropped within a year, when a woman deposited a baby on Gauvreau's desk and asked what he proposed to do about it. It had happened after the ball, she said...

Author: /time Magazine | Title: The Press: Tabloid Napoleon | 10/29/1956 | See Source »

...Gauvreau's staff ghosted byline stories by golddiggers. gigolos and bootleggers to keep his growing readership titillated with "heart balm" suits, gang wars and midnight revelries. Typical headline: HE BEAT MEI LOVE HIM. When a young mother walked into his office, introducing herself as Nan Britton and her child as the late President Harding's illegitimate daughter, Gauvreau splashed her story. He got the jump on Lindbergh's arrival in Paris before the plane had even been sighted in Ireland by taking a chance on printing and distributing 50,000 papers plastered with the photo...

Author: /time Magazine | Title: The Press: Tabloid Napoleon | 10/29/1956 | See Source »

Regarding your Dec. 26 review of The Court-Martial of Billy Mitchell: throughout the years I've read Emile Gauvreau's and Lester Cohen's Billy Mitchell, Isaac Don Levine's Mitchell: Pioneer of Air Power and others. I do not recall any more than an unsubstantiated rumor that MacArthur voted for acquittal...

Author: /time Magazine | Title: Letters, Jan. 23, 1956 | 1/23/1956 | See Source »

Dumbbells and Carrot Strips, by Mary Macfadden and Emile Gauvreau. Rollicking memoirs of 17 years with Bernarr Macfadden, by an ex-wife (TIME, April...

Author: /time Magazine | Title: Books: RECENT & READABLE, Jun. 8, 1953 | 6/8/1953 | See Source »

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