Word: gauvreau
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...distinction between Mirror and Graphic is hazy to the chance observer, it is bold as a banner headline to Editor Emile Henry Gauvreau of the Mirror.To him it is the difference between outmoded pornography and the beginning of a new "Tabloidia" in which he implicitly believes. He was the porno-Graphic's first managing editor. He stuck with it for five years until, sick of dishing up nothing but sex, scandal, crime, faked news & faked pictures to an illiterate circulation, he quit and went to the Mirror (TIME. July 22, 1929). There he could print at least some legitimate...
Obviously autobiographical is Hot News although the exploits recounted are a composite of all Tabloidia. Probably for fear of libel. Author Gauvreau has veiled his characters with flimsy disguises which re quire no seasoned newsmen to penetrate. Himself, as protagonist, he calls Jonathan Peters, his tabloid, The Comet...
...Familiar to most newsmen but perhaps difficult for laymen to believe is Editor Gauvreau's account of how sensational stories were deliberately cooked up and kept alive by artificial respiration in the dizzy scramble for circulation. Notable was the case of "Uncle Cocoa" Rodgers ("Daddy" Browning) and "Sugar Plum'' McGinnis ("Peaches" Heenan), whose queasy romance and parting were practically engineered in the Comet's editorial rooms. With the eager connivance of the exhibitionist Uncle Cocoa, the Comet's reporters wrote his and his wife's "own stories" of their honeymoon, contrived new bedroom stunts...
Short but raucous has been the life of the tabloid Manhattan pornoGraphic. Unlucky lately has been its Publisher Bernarr ("Body Love") Macfadden. Last June, Colyumist Walter Winchell left him for the New York Mirror, a rival tabloid; last July, Editor Emile Henry Gauvreau did the same (TIME, June 17, July 29). Last week, Editor Louis Weitzenkorn deepened the rut by following their examples. But not to the Mirror did Editor Weitzenkorn wend his editorial steps. Said he: to Paris will I go with my wife and dog, devote my time to creative writing...
Observers, recalling that only last month Walter Winchell, gossip-columnist, had broken his Graphic contract to go with the Mirror (TIME, June 17), thought they saw in the new Gauvreau job an explanation of the ease with which the Winchell contract had been broken...