Word: gay
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Dates: during 1930-1939
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...elected president of the New York Stock Exchange without opposition was Charles R. (for Richard) Gay. In an expression of appreciation for President Gay's arduous efforts to convince U. S. citizens that his is really a new deal administration, the Stock Exchange governing committee declared: ''He has sought, continually and aggressively and with demonstrable success, to remove the prejudices and misconceptions born of the Depression...
Last week one of the oldest and most famed furniture companies in the U. S. came completely to life again after five years of coma. In central Michigan, at the dejected heart of the old line furniture industry, the idle Grand Rapids plants of Berkey & Gay had served many a Depression-worn manufacturer as a symbol of paralysis. Last week Berkey & Gay was counting orders received at its first spring furniture show since 1931 while thousands of Grand Rapids citizens, filing through its show rooms, glowed with prospects of new jobs, new business, new publicity...
...began. The Eastern market was opened to Grand Rapids when a suite (a "suit" not a "sweet," in the furniture business) by Berkey won a gold medal at the Philadelphia Centennial Exposition of 1876. After that, through the American Victorian, Eastlake, Mission and the Golden Oak periods, Berkey and Gay and the other firms which grew up around it built up Grand Rapids as a home of honest craftsmanship, if not of inspired design...
...unhappy hiatus in Berkey & Gay's life, the solid citizens of Grand Rapids blame the well-meaning but ill-timed effort of Zalmon G. Simmons, then head of Simmons Co. (beds), to break down the conservative tradition of Grand Rapids merchandising. This was a tradition of virtual subservience to dealers. Beginning with the first Berkey Grand Rapids furniture show in 1878, buyers from widely different localities had been allowed endless caprice. People in the U. S. had formed no assured taste in furniture, and Grand Rapids manufacturers made no attempt to form a taste for them. Berkey & Gay sold...
...Simmons Co. bought Berkey & Gay, put in a new management. At that time Berkey & Gay was doing a business of nearly $10,000,000 per year, making most of Grand Rapids' share (33%) of the fine period reproductions in the U. S. It was Bedman Simmons' belief that if the exclusive dealerships were abolished, the semi-annual furniture shows allowed to lapse and standard Berkey & Gay furniture distributed through Simmons warehouses to a mass market awakened by national advertising, the old name and the new methods would be good for an annual business of at least...