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...protect the brand. It also can help secure future resources and markets. Consider the corporate response to the HIV pandemic. "AIDS is like a laser-guided missile targeting the most productive segments of economies and societies," says Trevor Neilsen, executive director of the Global Business Coalition Against HIV/ AIDS (gbc). The epidemic in emerging economies such as India and China, he notes, threatens the future health of global commerce. As many as 30% of the employees at certain mines in Africa are infected. The severity of the crisis has prompted mining giants like Anglo American and De Beers...
...aren't sincere. But who cares? It is, after all, business's job to do business. At the same time, in a globalized economy, the problems faced by societies and corporations are undeniably converging. Investing in the former is often equivalent to securing the future of the latter. As GBC's Neilsen puts it, "Global issues have become the business of business." The question for companies and activists alike is how best to mine the opportunity...
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