Word: ge
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Dates: during 1990-1999
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...wary. Over the past few months, Stansky has lightened his tech load, from 25% to 20%, replacing Intel and Lucent at the top of his portfolio with Citigroup and Time Warner [parent of TIME's publisher]. He still has Microsoft, MCI WorldCom, AOL and Cisco (along with GE, Home Depot, Wal-Mart and Merck) at the core, a strategy that's working; so far, he's still beating the S&P, with a 12% return this year...
...repeat after me: No stock is bulletproof. Not GE. Not Big Blue. Not Ma Bell. Not [your company here]. Some are less vulnerable. But shifting consumer tastes and new technologies can devastate any company any time. No one understands that better than highly paid executives--unless it's the financial firms that advise them...
...crushing fall. In the Standard & Poor's 500, Morgan Stanley reports that just 15 stocks (3% of the total) accounted for 52% of the index's gain last year. "The market" may be going up, but it's almost entirely on the backs of a favored few: GE, IBM, Wal-Mart, Merck--all Dow components--along with tech wonders Microsoft, Dell (which I own) and Cisco...
CAMBRIDGE SAVINGS BANK'S new clock is doing just fine, thank you. It's the neighbors that are having problems. At night, the monolithic red sign below it now reads "GE Savings Bank." A change in ownership? More like burn out. It happens a lot around here...
Some companies own enough diverse businesses so as not to pose much risk no matter how much stock you own. GE, for example, is in at least six different industries at home and abroad, from finance to broadcasting (NBC) to medical equipment. And, with a little work, it is still possible to gain an edge on enough companies in other industries to properly diversify. Lynch says the average person can spot two or three opportunities a year just by keeping an eye open for a hot new product or a perpetually crowded new store. A few evenings' research into...