Word: geared
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Dates: during 2000-2009
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Brentlinger has never surfed. She doesn't even swim, which might have disturbed the company's founder, dedicated surfer Tom Moore. He managed to find time for his first love even as the Newport Beach, Calif., surf-gear shop he opened in 1980 grew to an 11-store chain. In the late 1980s the business caught the attention of venture capitalists who were convinced that brands made by Southern California manufacturers for a Southern California lifestyle could work outside the area. After the merchandise was slightly tweaked (some suppliers had to start making long pants and outerwear for East Coast...
...many shoe nerds, Nike rules. Since it first issued a retro Air Jordan in 1994, Nike has consistently created some of the rarest, most coveted sneakers. In 2001 in a Sacramento, Calif., mall, 60 police officers in riot gear faced a tense crowd of 200 people ready to battle over 80 pairs of Nike Jordan Retro XIs that were being put up for sale. This summer the most coveted shoe is the Nike Heineken Dunk, the first in a six-pack of collectible Dunks. Riot cops, beware. There were reportedly only 1,000 pairs made. --By Lisa McLaughlin
...Some parents do sell their possessions to pay for their children's tennis career, hoping for future returns that almost never come. But tennis requires far more funds than the Zhbanovs can raise. An average club charges $10 to $50 per hour to play. Tennis gear costs run into the hundreds. Taking part in a three-day tournament abroad costs at least $1,500 per person, and the kids have to be escorted by their parents. Still, "so many people have dollar signs in their eyes," sighs Larisa Preobrazhenskaya, the legend of Russian tennis, once the first female racket...
Riders' protective gear is nearly as sophisticated. Body armor once used mainly for dirt-track motorcycle racing has become fashionable among mountain bikers. A $500 body suit from the Italian designer Dainese features protection from the shoulders to the shins, with an aluminum "honeycomb inner structure" to help dissipate body heat...
...finally uploaded, I strapped on my helmet and oxygen mask and slid into the co-pilot's seat in the front row. Blood was on my right, and Chanel and Sidler occupied the rear seats. As the engines roared, I realized I had forgotten a significant piece of gear: my barf bag. I clicked on my microphone and warned the crew of my oversight. Blood gestured toward my gloves. "If you really need it, you've got a barf bag on each hand...