Word: gearing
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Dates: during 1930-1939
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...sell to the people. If we are successful, it must be so organized and so displayed as to make the people desire it more than some ephemeral pleasure done up in a tinseled package." Commissioner Zook has gone about organizing his product as follows: Liaison. Dr. Zook would gear the Office of Education to be a powerful liaison service between the schools and the new agencies of the Government. This month the Office's School Life (paid circulation 10,000-largest of any Government organ) describes for teachers the "Children's Code" (child labor ban), tells how school...
...country's foremost transport tycoon by air, land and sea, last week added one more set-up to his system. Smith Engineering Co. of Cleveland was bought up by Cord Corp. which thereby acquired rights to manufacture Smith controllable pitch propellers. In airplanes, variable pitch propellers are like gear shifts in automobiles, allow engines to run at efficient speed under different load conditions...
...rise, his ship slewed sharply, heading straight for the field's administration building where 150 persons stood watching. Then it slewed further as though, foreseeing danger to many, de Pinedo chose disaster for himself alone. The thundering Bellanca crashed through a heavy wire fence, shearing off the landing gear. Its engine still roaring, it plunged on some 25 yd. before flumping on its side. Bright little flames were trickling up to the gas tanks. Watchers could see de Pinedo, who had been pitched through the windshield, writhing on the ground just under the ship's nose. Next second...
This ancient bit of Federal law last week turned up as grit in the gear box of the Government's whole farm relief program. Did it mean that the Treasury could not pay Domestic Allotment bounties to farmers for plowing up cotton and cutting wheat acreage, without first deducting any debts these farmers happened to owe the Government? If so, some $200,000,000 in bounties would never leave the Treasury and farmers would get only a batch of receipted bills on their Federal loans. Or were bounties not "claims" against which farm loans could be collected...
...last week gave preliminary approval to a code adopted by magazine & periodical publishers. The code was drafted by a Periodical Publishers Institute formed in Manhattan to represent 6,800 publications of assorted sizes and hues- most of which are losing money. Prime problem: to gear a standard procedure to all publications, from the Satevepost to the Little Flower Monastery Messenger. Prime provisions (subject to amendment by NRA): 1) The Institute, headed by Stanley R. Latshaw of Butterick Co., "shall establish definite regulations . . . to prevent publication of misleading and/ or untruthful advertising." 2) "Circulation records . . . shall be open for inspection...