Word: gearing
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Dates: during 1980-1989
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...faculty began to gear up for an impending crunch in professors, predicted to reach a peak by the year 2000. Graduate school officials launched an effort to reevaluate the scope and timetable of graduate education; a broad-ranging survey of College life was used to start planning for the next generation of undergraduates...
...years, the Stones have rarely been accessible," says Regan, who has shot pictures for several of the band's tours and albums. For our cover shoot, Mick Jagger and his mates interrupted (for 1 1/2 hours) preparations for their first American tour in eight years. Regan trundled his gear up to tiny Washington, Conn. (pop. 3,700), where the Stones were rehearsing in a former girls school. "They're not terribly comfortable posing for pictures," Regan notes, "but this time they were as loose and relaxed as I've ever seen them." Quipped Jagger, after being asked to strike...
...pump up their images, footwear-makers capitalize on their cachet by emblazoning their emblems on clothing. Nike, whose apparel sales reached $208 million in fiscal 1989, sells hundreds of garments ranging from lemon-colored cotton jerseys to hot-pink bicycle shorts. Next spring Nike will launch an Aqua Gear line for wind surfers and other hardy types...
Meanwhile back at the ranch, the usual operations have been neglected while Prophet and her followers gear up for surviving the Armageddon she predicted in 1987, when she received a message from what she calls her "ascended masters." This exalted band includes Jesus, Buddha and Guru Ma's former husband the late Mark L. Prophet, who three decades ago founded the religion on an amalgam of Christianity and Eastern faiths...
Nike, Reebok and L.A. Gear are creating space-age sneakers in their fight for a $9 billion market. -- Payoffs and fake lab results taint the generic-drug industry...