Word: gearing
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Dates: during 1980-1989
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...dawn light glinting on its white thermal coating, space shuttle Challenger swooped over the sun-baked mountains of California's Mojave Desert late last week for a perfect, centerline landing. Indeed, the touchdown was what shuttle pilots approvingly call a wow WONG (weight on wheels, weight on nose gear). As the 98-ton orbiter rolled to a stop on the seven-mile-long, hard-baked desert runway at Edwards Air Force Base, mission control radioed a heartfelt "Welcome back...
...Four hundred state and suburban police begin mobilizing in the Yard, wearing riot gear and marching in formation...
Until only a few years ago, American consumers tended to regard 35-mm cameras as tricky devices loaded with inscrutable dials and knobs. Now they are as much a part of the tourist's gear as a straw hat and Bermuda shorts. The company most responsible for the change is Japan's Canon (1983 revenues: $2.8 billion). In 1976 it brought out a revolutionary model called the AE-1. Containing a built-in microprocessor, the camera made exposure settings a snap. An aggressive ad campaign that used sports stars to tout the AE-l's easy handling...
...Moreover, Canon draws raves from some professional photographers, particularly for the sharpness of its lenses. Canon also wins high marks for its field service, and its technicians are known for driving all night or hopping aboard airplanes to come to the aid of professional photographers with broken gear. In the prestige race, though, Nikon still has an edge with many professionals. Says Nikon Managing Director Hiroshi Moromisato: "We are not following the popular road...
...Solar Max will be eased into a special cradle in the cargo bay for the repair. The astronauts' task in the bay will be to remove a defective attitude-control module, a 500-lb., orange-crate-size package that contains the whirling gyroscope-like wheels and other electronic gear for maintaining Solar Max's position in space. The entire job, from grappling the satellite to installing the new module, should take six hours...