Word: gearing
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Dates: during 1980-1989
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...Soviets, obsessed with the importance of keeping in close touch with Moscow, brought along about 90 tons of communications gear. A gray van, bristling with antennas and with curtains drawn, was always at the rear of Brezhnev's motorcade. West German sources dubbed it a "hot line on wheels," and said it was in direct contact with the communications center at Schloss Gymnich. In the garden of the estate, the Soviets set up a dish-shaped microwave transmitter. Its purpose: to beam messages to Moscow via the Soviet satellite "Horizon" that overflies Western Europe...
...same class with multibillion-dollar Sears, they have joined the giant retailer among the biggest names in cataloguing. Horchow's line of luxury items will roll up an estimated $40 million in sales this year, and L.L. Bean's collection of popular outdoor gear will likely enjoy revenues of $165 million. But catalogues have also become a way for ambitious business people to get started in retailing, and success stories abound...
Late in the half, Dixon shifted the running game into high gear and converted two bobbled Dartmouth passes into screaming, full-court lay-ups. Fleming followed up with a rafter-rattling slam-dunk at the three-minute mark, and the Crimson took a 42-32 lead into the locker room at half-time...
...that freedom does not always lead to the clearest statements. Today, she insists, fashion has become a Tower of Babel: "The BBC cameraman who buys his gear when on assignment in the States, and the American lady executive whose clothes were made in Italy, are in a sense imaginary citizens of Los Angeles and Rome, and may be expected to manifest some of the traits associated with these cities." Of course, some people simply do not care what their apparel says about them: ''An article may be worn because it is warm or rainproof or handy to cover...
Elsewhere, Lurie detects a curious connection between the two most publicized American styles, preppie and punk. In their Brooks Bros, and L.L. Bean gear, preppies favor useless buckles on loafers, buttons on Oxford-cloth collars, straps on raincoats and safety pins on kilted skirts. These fastenings strike the author as powerful agents of emotional restraint. Punkers, on the other hand, leave zippers sagging, shirts unbuttoned and wear safety pins through their cheeks as though the flesh itself is literally exploding with rage. The styles may be disparate, Lurie concludes, but "both graphically convey the sense of a world...