Word: gearing
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Dates: during 1990-1999
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...shots would get harder for Jonas, but the netminder stopped 32 of 33 shots, and the Crimson defense prevented the high-octane Engineers from ever shifting into gear. The 2-1 win was a dream opening to the series for Harvard...
This kudzu-like spreading of the brand, however, does carry some risk of diluting the Ralphness of it all. For yesterday's would-be Wasp, the Ralph Lauren brand signified something very clear. What is today's consumer to make of a brand comprising everything from silverware to biking gear? "His clothes are losing their historic reference points," says David Wolfe, creative director of the Doneger Group, a retail consultant. "He's not building a myth anymore...
...more ambitious is RLX, an extreme-sportswear brand for mountain bikers, runners and snowboarders. The brightly colored technical gear is a departure from the subtle tweeds and twills of Polo's yore. Lauren has taken great pains to establish RLX's credibility. The running shoes are made by Reebok; he's sponsoring a mountain-biking team, and has signed prominent snowboarders Ross Powers and Andy Hetzler. It's smart marketing, but he won't necessarily be able to buy credibility in the world of alternative sports, where shunning the Establishment is at least half the point. "Lame," critiques snowboarder Dave...
...scene that should warm the heart of any executive in the video-game industry. It's a muggy Manhattan morning late last June. Liam McLaughlin, 23, a full-time games bootlegger, opens the door of his Bleecker Street co-op to find three armed U.S. marshals dressed in SWAT gear, and four suits from the Interactive Digital Software Association, a sort of Pinkerton agency for games manufacturers. The marshals have a warrant. Can they come in and look at his game collection? McLaughlin, it transpires, has been making copies of more than 250 CD-ROM game titles for the Sony...
...weeks ago, police in riot gear arrested nearly a dozen protesters after 300 people stormed barricades to attack Hi Tek during Tet, the Vietnamese New Year. Some activists vowed to set themselves on fire, emulating the suicidal monks of the 1960s. Last week's larger but more peaceful crowd chanted slogans criticizing Tran as the sounds of mortar blasts and machine-gun fire boomed from loudspeakers. An elaborate shrine of candles, flowers and incense rests in front of two mock coffins bearing American and Vietnamese war victims. All that's missing is food vendors. Nope. Here comes someone hawking doughnuts...