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Word: gearing (lookup in dictionary) (lookup stats)
Dates: during 1990-1999
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Usage:

...seem to get through a day without experiencing some sort of Nike moment. Recently he was sitting in a waiting room in Hollywood when he was greeted by a studio president toting two large Nike shopping bags. Curious, Moore asked why the executive was shopping for athletic gear in the middle of his workday. Simple, the mogul replied, you can't beat the price...

Author: /time Magazine | Title: Sneakers In Tinseltown | 4/20/1998 | See Source »

...first on a baby formula of cream mixed with mushed-up herring and vitamins--sort of a whale version of New England clam chowder--and later switched to bottom feeding on a diet of krill. She became an instant Sea World celebrity, and the p.r. apparatus sprang into gear; there were J.J. souvenirs, live J.J. images on Sea World's Website, even J.J. banners flying in front of Sea World...

Author: /time Magazine | Title: Aboard the Conifer: My, How You've Grown! | 4/13/1998 | See Source »

...intelligence satellites vacuum up phone conversations from space, it is the S&T's techno-spooks on the ground who are cracking encryption codes and breaking into buildings overseas to plant bugs or parking themselves outside in vans to listen in on phone calls surreptitiously with high-tech electronic gear. No wonder the CIA heaved a collective shudder last week when one of its boys from S&T was accused of passing on secrets he had learned to foreign governments...

Author: /time Magazine | Title: The Strange Case Of The Spy In The Winnebago | 4/13/1998 | See Source »

Though it specializes in leather jackets and jeans, 'Black and Blues' sells everything from vests to boots to silver jewelry. The selection is great and prices can't be beat, but the store is difficult to navigate. New and used articles inhabit the same racks, retro club-gear and draw-string linen pants hang side by side. Piles of shoeboxes appear randomly and without warning...

Author: By Shara R. Kay, | Title: S'HABILLER en noir | 4/9/1998 | See Source »

Like the clothing, the shoes sold at 'Black and Blues' follow a somewhat illogical mix of styles. The majority of shoes are hard-core Doc Martens and combat boot look-alikes such as Angels' shiny crimson interpretation ($110). On the other hand, one can find hippie gear like the Brazilian walking shoe ($48) and several pairs of clogs ($45 to $58). For those planning to make a preppier statement with their footwear, the store offers black Paloma mules ($58), as well as open-toed sandals by Steve Madden...

Author: By Shara R. Kay, | Title: S'HABILLER en noir | 4/9/1998 | See Source »

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