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Word: gearing (lookup in dictionary) (lookup stats)
Dates: during 1990-1999
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Usage:

...looking for. On Royale Drive, where Golden's parents live in a one-story stone bungalow, neighbors had reluctantly grown used to the sight of Drew biking in military fatigues. "He was always wearing camo clothing and talking about hunting and shooting targets," says neighbor Debbie Wilson. Hunting gear isn't uncommon in Jonesboro, but some parents were nevertheless wary of Drew, who was known to horse around with a hunting knife strapped to his side. "I didn't allow my Jenna to play with him," says neighbor Lloyd Brooks. "He was too rowdy...

Author: /time Magazine | Title: The Hunter And The Choirboy | 4/6/1998 | See Source »

...Tuesday, March 24, Mitch and Drew skipped the school-bus ride and first period. Mitch had commandeered his stepfather's gray van, which contained food, camouflage netting, ammunition, hunting knives and survival gear. They drove to Andrew's parents' home and, unable to force his father's steel gun vault with a hammer and torch, stole a .38-cal. derringer, a .38-cal. snub-nose and a .357 Magnum that had been left unsecured. Then they drove to Andrew's grandfather's home and broke in through a basement door, using a crowbar. They took four handguns and three rifles...

Author: /time Magazine | Title: The Hunter And The Choirboy | 4/6/1998 | See Source »

...kick aside heritage brands such Umbro, Diadora, Puma and Adidas, the market leader and three times Nike's size in this category. Yet this June, when 32 nations battle for planetary soccer supremacy at the World Cup in France (Adidas is a title sponsor), six teams will wear Nike gear, which is six more than in the last Cup, four years...

Author: /time Magazine | Title: Can Nike Get Unstuck? | 3/30/1998 | See Source »

...corporate image, executives reached an interesting conclusion: too many swooshes. "There has been a little bit of an internal backlash about just the number of swooshes that are out there," says Parker, who is the keeper of the brand image. When Tiger Woods made his debut in Nike gear, there were so many logos on him that he looked as if he had got caught in an embroidering machine. Now most of the company's TV ads sign off with Nike's script logo. Expect to see more...

Author: /time Magazine | Title: Can Nike Get Unstuck? | 3/30/1998 | See Source »

With spring break just around the corner, students are beginning to get all their travel gear in order. Packing clothes, books and CDs and finding just the right way to cram in those last minute additions consume the final minutes of packing and preparation. Flagging down a taxicab while weighed down with too much luggage is a last-minute ritual, too. But there is one final thing to remember: the tickets. Those airline tickets, which were received three months ago from faraway parents, are now nowhere to be found. As one stresses out in the last few minutes before...

Author: By Scott A. Penner, CONTRIBUTING WRITER | Title: E-Tickets: Alternative For Airline Travel? | 3/17/1998 | See Source »

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