Word: gearing
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Dates: during 1990-1999
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...system's 33,000 post offices have morphed from bank-vault blandness into boutiques that sell such items as hats, neckties and Bugs Bunny trinkets while still providing a full line of postal services. The truly postally obsessed can choose a Pony Express sweatshirt or infant gear emblazoned with the words JUST DELIVERED. And customers are buying. "When a store replaces a post office, there is more than a 10% increase in revenues," says Nancy Wood, a postal-marketing specialist...
Whites have always bitten off black culture (the beatniks, rock 'n' roll, everything Quentin Tarantino has ever done). It gives them that cool, outsider image they so desperately need. But over the past few years, black kids have been taking fashion cues from the whitest of the white: ski gear, polo shirts, hiking boots, N.H.L. jerseys. The gold chains and dangling clocks of the '80s have been replaced with sweaters in bright primary colors with polo embroidered on the front. Jeans are in, but the baggier the better. Ski jackets are pumped up to Michelin Man proportions. Things have...
Boutique labels like FUBU, Naughty Gear, Phat Farm, Pure Playaz, UB Tuff and Wu-Wear can legitimately claim--as they do, over and over--closer connection with street fashion than Hilfiger has, even though their clothes look a lot like his. But that street cred, along with their funky logos, is helping them gain ground. FUBU, which means "for us, by us," began in 1992 when Daymond John, at 24, started selling tie-top hats on the streets of New York City. The hats caught on, so he drew up some ideas for coats and shirts and asked...
...black and green--the colors of African liberation. In the heart of the city where the first shots of the Civil War rang out, Sherman Evans and Angel Quintero, both 34, both black, have fired a volley of their own. At NuSouth, their 10-month-old boutique, all the gear features that red, black and green flag logo, a symbol, they say, of racial solidarity. "It's about unification, not polarization," says Quintero, noting that most of his customers are white. The line has caught the attention of entertainers like the popular R.-and-B. group Boyz...
...great runner, one of the best. As you assess the new track, you don't see a possible defeat but instead another victory. Many of you have trained for this race your whole lives with personalized coaching and custom gear. Others have just stumbled across this place on your way to some other place. All of you are ready...