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Word: gearing (lookup in dictionary) (lookup stats)
Dates: during 1990-1999
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Usage:

...understand wecan't make endless demands on the poor bugger,"McArthur says. "When he came here it was likelanding on Normandy beach...it's this poor bastardgetting swept in from Princeton and landing on thebeach and he doesn't know anybody, but I think hecan put it in second gear...

Author: By Susan A. Chen, | Title: B-School Dean Leaves His Mark | 3/11/1995 | See Source »

...fill the stands. We'd blow the opposition fans out the door. Cambridge police would be directing traffic to the game in riot gear. (It happened Tuesday night when the women's basketball championship was free...

Author: By Michael E. Ginsberg, | Title: Wake Up, Students | 3/11/1995 | See Source »

...most popular products sold online are what one industry expert calls the ``distance stuff,'' such as books, software, outdoor gear, packaged foods and collectibles, that people can buy without needing to touch them or try them on. These are the same products, in fact, that Americans normally buy through mail-order catalogs, which rang up $57 billion in sales last year. Craig Gugel, senior vice president for interactive media for Ted Bates in New York City, compares the present state of online advertising with the early days of cable TV, just before its rapid growth during the mid-1980s. Says...

Author: /time Magazine | Title: JUST CLICK TO BUY | 3/1/1995 | See Source »

...walking along the lakeshore, which, in Chicago in January, is madness. But we hail from North Dakota, and we have all the cold-weather gear it takes to do this. I tell him about Raster and the cable company...

Author: /time Magazine | Title: THE GREAT SIMOLEON CAPER | 3/1/1995 | See Source »

...full attention to their driving. People drive while reading, shaving and using car phones. People change lanes without looking or signaling. Hazards can appear in seconds, and full attention is essential to avoiding tragedy. Many so-called accidents are really criminal negligence. People need to have their brains in gear while their cars...

Author: /time Magazine | Title: Letters, Feb. 27, 1995 | 2/27/1995 | See Source »

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