Word: gearing
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...dragging up a considerable amount of equipment, trash and human waste. "On big walls, people get very intense after a few days up there--they feel more at risk, and ethics tend to go out the window," says Lincoln Else, Yosemite's sole climbing ranger. He regularly finds gear and trash left behind on the top or cast down to the base area below...
Brentlinger has never surfed. She doesn't even swim, which might have disturbed the company's founder, dedicated surfer Tom Moore. He managed to find time for his first love even as the Newport Beach, Calif., surf-gear shop he opened in 1980 grew to an 11-store chain. In the late 1980s the business caught the attention of venture capitalists who were convinced that brands made by Southern California manufacturers for a Southern California lifestyle could work outside the area. After the merchandise was slightly tweaked (some suppliers had to start making long pants and outerwear for East Coast...
...many shoe nerds, Nike rules. Since it first issued a retro Air Jordan in 1994, Nike has consistently created some of the rarest, most coveted sneakers. In 2001 in a Sacramento, Calif., mall, 60 police officers in riot gear faced a tense crowd of 200 people ready to battle over 80 pairs of Nike Jordan Retro XIs that were being put up for sale. This summer the most coveted shoe is the Nike Heineken Dunk, the first in a six-pack of collectible Dunks. Riot cops, beware. There were reportedly only 1,000 pairs made. --By Lisa McLaughlin
...Some parents do sell their possessions to pay for their children's tennis career, hoping for future returns that almost never come. But tennis requires far more funds than the Zhbanovs can raise. An average club charges $10 to $50 per hour to play. Tennis gear costs run into the hundreds. Taking part in a three-day tournament abroad costs at least $1,500 per person, and the kids have to be escorted by their parents. Still, "so many people have dollar signs in their eyes," sighs Larisa Preobrazhenskaya, the legend of Russian tennis, once the first female racket...
Riders' protective gear is nearly as sophisticated. Body armor once used mainly for dirt-track motorcycle racing has become fashionable among mountain bikers. A $500 body suit from the Italian designer Dainese features protection from the shoulders to the shins, with an aluminum "honeycomb inner structure" to help dissipate body heat...