Word: gearing
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HPMs are man-made lightning bolts crammed into cruise missiles. They could be key weapons for targeting Saddam Hussein's stockpiles of biological and chemical weapons. HPMs fry the sophisticated computers and electronic gear necessary to produce, protect, store and deliver such agents. The powerful electromagnetic pulses can travel into deeply buried bunkers through ventilation shafts, plumbing and antennas. But unlike conventional explosives, they won't spew deadly agents into the air, where they could poison Iraqi civilians or advancing U.S. troops...
Size may not be everything, but you could almost see Apple grow in stature at Macworld in San Francisco last week. Steve Jobs, who typically unveils one mystery product at the end of his keynote address, this time revealed a surprisingly large heap of new gear. Two dimension-conscious laptops grabbed headlines: the world's widest, with a 17-in. screen ($3,299, as carried by Mini-Me actor Verne Troyer) and the world's smallest, with a 12-in. screen ($1,799, endorsed by NBA giant Yao Ming). Their coolest feature: keyboards that automatically light up in the dark...
Headquartered in renovated offices on the rundown waterfront of Baltimore, Md., Under Armour is privately held by Plank, 30, his mother, five brothers and two partners. Under Armour manufactures about half its gear in Honduras, Mexico and other countries in the Caribbean basin. Wages are higher in Baltimore, but the company makes about half its goods there and in other U.S. cities to ensure rapid turnaround for key products. Under Armour ships 175,000 items a week, mostly shirts selling for $25 to $50 but also shorts, socks and headgear. All are made of various blends of polyester and Lycra...
...architect, contributed the macho name Under Armour, and an artist friend designed a sleekly minimalist logo. Working out of the basement of a house in Georgetown he'd inherited from his grandmother, Plank engaged a New York City garmentmaker to produce 500 T shirts that he called Heat Gear. He tossed them into the trunk of his car and drove to colleges in the East and the South. He made his first sale, for 200 shirts at $12 apiece, to the football team at Georgia Tech...
...brothers for cash to set up a small production plant in Baltimore. That fall, Dave Campo, then equipment manager for the Atlanta Falcons, admired Georgia Tech's shirts and ordered 100--with long sleeves to protect his players' arms against burns from artificial turf. These were dubbed Turf Gear. Later, Plank got a call from his high school teammate Ryan Wood, then an assistant football coach at Arizona State University. The team needed thick undershirts for an away game against Washington State University. Plank found heavy wicking fabric and created Cold Gear...