Word: gearing
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...dyed coats and pants in the late 1970s. A decade and two mortgages later, his patented "Trebark" design had gone from being featured in a few small ads in Bowhunter magazine to appearing in nearly every major outdoors catalog in the country. When Manuel Noriega, wearing Trebark gear, finally surrended to U.S. troops, Crumley reportedly toyed with the idea of using the Panamanian general in an ad campaign with the slogan "No wonder it took so long to capture...
Surfing, for its part, is not an alien sport to Chicagoans. At Ryan Gerard's Third Coast Surf Shop in New Buffalo, Mich., many of his growing base of customers make the 90-minute drive from Chicago to purchase their gear. "There's no reason we shouldn't be allowed to surf," Gerard says. "We see ourselves as an asset to local communities." But given the risk of being ticketed and fined $500, Chicago surfers have typically gone elsewhere in the Great Lakes, the world's largest body of fresh water. Still, aficionados continued to sneak into the water...
...Natal, instead of using a joystick, you steer by holding your hands up in the air like you're gripping a steering wheel. To hit the gas, you move your foot forward along the floor. To brake, you move it back. To trigger the turbo boost, you do a gear-shifting, fist-pumping movement with your right arm. Awesome...
...similar and then what roadblocks they ran into. Ignoring the work of others, Sindell says, is a form of laziness hidden behind "the metaphor trap of 'not reinventing the wheel.' In reality, the wheel gets reinvented all the time because we need an almost infinite variety of wheels. The gear was a reinvention of the wheel, as was the pneumatic tire. Nano wheels are being invented that will [run] nano machines, coming soon to an artery near you." (Watch TIME's video of Peter Schiff trash-talking the markets...
...Rent When You Can Own? If you're skeeved out by the idea of renting used snorkeling equipment, check out Body Glove's Enfold mask and snorkel set ($30). Made of flexible silicon, the mask folds in half, and the snorkel winds around it, making the gear light, compact and eminently packable...