Word: gearing
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...spread the buzz to other kids in skate parks, high schools and concert parking lots. It's peer-to-peer marketing done with minimal investing and maximum effect. "Everybody wants free stuff," he says with a laugh. "And if a16-year-old has a backpack full of cool gear to hand out, he feels like a king...
Management's ultimate goal is to become one of the world's top five automakers. That will require finding another gear. But the joke quotient is certainly down, and as O'Neill points out, "that's a pretty good index of our progress...
...swashbuckling Bollywood image doesn't hurt either: Veerappan favors camouflage gear, sports a long, twirled mustache and is rarely seen without his rifle. It was his audacious kidnapping of popular south Indian film star Raj Kumar last year that catapulted the 54-year-old forest bandit from local Robin Hood to the world stage. Veerappan's mysterious release of the celebrity after 108 days of headlines and hype?apparently with no demands met?only added to his aura and provided grist to rumors of secret government payoffs. In a gripping new book, Veerappan, The Untold Story (Penguin Books India...
Long after most Harvard students left Cambridge for the summer, rowers from the freshman heavyweight boat and the varsity lightweight boat remained to train for the Henley Royal Regatta. The rowers endured grueling practices out of Newell Boathouse until June 24, when they packed their bags and gear for Henley-on-Thames, England...
...gotten even worse ratings from Californians than Davis. The poll showed that 65 percent disapprove of the way he has handled the electricity shortage. For now, Davis still has a lead in the polls over Riordan, but the election is many months away. Once the political slugfest gets into gear, Californians may hold Davis responsible for their inflated electricity bills. Nevertheless, the crisis may be just the things the Republicans need to reestablish a significant presence in Sacramento...