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...after its founder, Li Ning - a triple gymnastics gold medalist at the 1984 Los Angeles Olympics. While the then 18-year-old firm wasn't an official sponsor, it used careful planning to outflank its deep-pocketed overseas rivals by picking likely medalists to outfit with Li Ning - branded gear (official sponsor Adidas had the rights to provide uniforms for medal and other ceremonies, but athletes were free to choose their own competition outfits). It also had a fabulous stroke of luck when Li was selected to light the Olympic flame during the opening ceremony - a spectacle that required...

Author: /time Magazine | Title: Follow the Leaders | 3/8/2010 | See Source »

...really didn’t want to lose,” Kennifer said. “We didn’t feel that we had played very well the week before, and we would have liked to beat them [then], so I think we just had an extra gear that we reached for to pull it into overtime and [played] those extra six minutes as hard as we could...

Author: By Alex Sopko, CRIMSON STAFF WRITER | Title: Harvard Edges Out Bucknell, Snaps Skid | 3/8/2010 | See Source »

...rings true. Student DJs across campus emphasize the intense, empathic relationship that develops between themselves and an elated (or simply drunk) audience. Ultimately, DJs find this relationship the driving motivation behind their practice: the opportunity to make a crowd happy. Indeed, student DJs, given the amount they spend on gear, the time they spend searching for new music, and the time they spend preparing for gigs, make a mere pittiance by comparison. Moreover, they rarely find opportunities to play music beyond a repetitive and narrow set of Top 40 hits. What’s left qualifies...

Author: By Alexander E. Traub, CRIMSON STAFF WRITER | Title: The Dutiful DJ | 3/2/2010 | See Source »

...across the floors and tables; four guitars hung from the walls; and VanMiddlesworth and his girlfriend were disputing the location of the DJ’s rabbit Puck, which was last seen under his significant other’s desk. VanMiddlesworth was showing me his impressive collection of DJ gear, some of which he built himself...

Author: By Alexander E. Traub, CRIMSON STAFF WRITER | Title: The Dutiful DJ | 3/2/2010 | See Source »

...President can't run, there will be a change in popular support," says Rafael Pardo, the Liberal Party's presidential candidate. Pardo believes traditionally Liberal voters who switched their allegiance to support Uribe will return to the Liberal Party. In any case, the candidates have precious little time to gear up for the vote. "It's clear the [debate over the term-limits] referendum did a lot of damage because it cost the electoral campaign almost a year of analysis, and a country as complicated as Colombia needs a lot of analysis," says Forero...

Author: /time Magazine | Title: Colombia Gets Ready for Life After Uribe | 3/2/2010 | See Source »

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