Word: gearshift
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...Another entrant in the field is Henry Ford, who makes his own distributor housings, gearshift knobs and other accessories from soy-beans...
...Wartime boom in the chemical industry was the development of non-inflammable plastics. Until then the plastic business's chief claim to fame was the familiar, fire-hazardous celluloid collar. Since then the world has become accustomed to plastic toothbrushes and fountain pens, automobile steering wheels and gearshift knobs, radio cabinets and poker chips...
...swears this has brought no structural weakness, no less safety. Most of the weight was saved in the engine and frame assembly, little taken from the body, in order to avoid the charge of being "tinny." Design is conservative-little chromium, headlights in fenders, no running boards. It has gearshift on the steering post, many standard Studebaker features such as hill-holder, rotary door locks, expensive shock absorbers. And it gets some 20 miles to a gallon...
Hudson, dropping the Terraplane model, introduces a new 118 six for $898. The 112 six costs $806; the Country Club series, sixes and eights are $995 and $1,079 respectively. Low-slung, with low-set triptych grille-work up front, Hudson has a standard mechanical steering-post gearshift, an optional automatic gearshift control and automatic clutch...
...motor for which is claimed the fastest getaway of any U. S. car. Price: $895. (Later a 4-cylinder motor will be installed for a lower-price market.) Other Hupps: the Senior Six ($995) and Eight ($1,145), conventional streamliners with optional overdrive equipment. Standard on all: steering post gearshift...