Word: geek
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Dates: during 1990-1999
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VIRTUAL SPA: FROM GEEK TO CHIC...
Barnum is one of the more honest characters in Jacobs' conflation of fact and fiction. In effect, the legendary showman leads a kind of geek chorus of real and imagined religious zealots, yellow journalists, gangsters and robber barons. The Wall Street rogue Jay Gould actually sells someone a piece of the Brooklyn Bridge. A Jewish peddler leaves the fold to become a dowser for parched anti-Semites. Hull changes the name of a new cigar from Pickaninny to Uncle Tom after hearing that black smokers might be offended...
...Microsoft Network, which, like this year's Explorer, came bundled into every last Windows machine. Instead, MSN floundered and AOL cleaned its clock. Microsoft may yet get its comeuppance (Java, anyone?), but digital history suggests it will come not from Washington but from some hitherto obscure geek who--just like young Bill, once upon a time--shatters the old mold with a better idea...
Simplicity has let AOL build an electronic community that includes not only the geek next door but the geek's parents and grandparents as well. It's a place where a generation of Florida retirees has found that the keyword Jewish links to the "Ask a Rabbi" feature, where teens can buy MTV clothes and where Business Week and the New York Times come free with a subscription to AOL. (TIME is available on CompuServe; other Time Inc. publications are carried on AOL. Time Inc. has a joint venture with AOL to develop a health site called Thrive.) Case hopes...
...know you are a computer geek or just want more selection and power, head down the river to the area's major retailer: MicroCenter...