Word: geek
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Dates: during 1990-1999
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...tend to walk around these days saddled with so much stuff that I waddle like a plumber. Beeper, cell phone, personal digital assistant, laptop--sometimes I fantasize about Velcro-ing all my digitalia to bandoliers crisscrossing my chest: the Geek Rambo. Hasta la vista, baby, I say, dropping to my knees, ripping free a cell phone and speed-dialing a pizza...
...doubt it, the proof is in the Hush Puppies. The sudden grooviness of this geek staple has been widely attributed to Bartlett. "I was looking for a very American, institutional, '50s, My Three Sons shoe for the fall '95 show," says Bartlett. "We called [Hush Puppies] and asked for some old styles they were not really doing anymore." Bartlett had the shoes custom-dyed in hues to match his suits. Hush Puppies, which claims it was already orchestrating a comeback, got a huge boost from his ideas. Bartlett's newest foray into shoes is a little less traditional...
...first glance Fireteam from Multitude looks like any other online shoot-'em-up, its Internet site a meeting place for any gaming geek with a modem. But a headset with a microphone adds a new twist. Real-time voice communication over the Net lets teammates talk--plan attacks, call for back-up--while their hands are free...
...nerd watch on Family Matters began a few weeks after its debut in September 1989, when the show's ostensible stars, the Winslow family, were visited by the kid next door, a nasal-voiced geek with huge glasses, pants hiked to his armpits and unflagging enthusiasm. Played with Jerry Lewis abandon by Jaleel White, the character caught on with audiences and quickly pulled a Fonzie, taking over the series. As years went on, the show grew increasingly outlandish. White--now well into adolescence and towering over actors he once looked up to, his high-pitched whine making him sound less...
...cash in order to boost its size. Technology and deregulation have--even for a firm with profits north of $3 billion--turned the competitive heat way, way up. "In five years this firm may be run by a software guy," Goldman CEO Jon Corzine once mused to TIME. A geek at the helm of Goldman? Goodness...