Word: geek
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Dates: during 2000-2009
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...small-time campaigns. Mitac International, which manufactures a wide range of PC gear, limits its branding efforts to PDAs with built-in global-positioning systems. Asustek Computer, which sells notebooks under the Asus name, shuns expensive sports sponsorships and concentrates on advertising in PC specialty magazines to reach a geek audience. "If you compare us with HP and Dell, we still belong to the small potatoes," says Sunny Han, Asustek's marketing director. "We focus on niche marketing, to niche people...
...Technology Lifehacker www.lifehacker.com "Don't live to geek; geek to live." This site, one of the latest blogs from Gawker Media (backer of Wonkette, Fleshbot, Gizmodo and a slew of others, including our next pick), dispenses sound tech advice with the understanding that computers can be frustrating, time-sucking monsters that we can't do without. There's an invaluable set of links running down the right-hand side of the home page, covering spyware cleaners, spam filters, online photo sharing and more. For the fashion-tech report (Hello Kitty cell phones, desktop fondue) visit PopGadget...
...Videophiles wouldn't be happy with the resolution. This DLP projector is 480p, which means it shows typical widescreen movies in 480 horizontal lines. This resolution is the same as DVD movies, but a real video geek would pay the $2,000 or more for a high-definition projector with a resolution of 720 lines or even higher (which can upscale DVD content for a sharper look). Also, the Cinego has a fairly low contrast ratio, which means that you can't really get a deep black without losing brightness. On the picture front, though, I was amazed...
...this makes Wright sound like a geek's geek, well, that's because he is. He loves making fictional territorial maps of the galaxy. He can tell you how many extraterrestrial races have been featured on Star Trek. His latest hobby is collecting outdated Soviet space equipment. But his inner nerd is hardly humorless. Wright's cartoon-like sense of the ridiculous--familiar to all Sims players--is still much in evidence in Spore. The opening stages of the game, in which a player must eat or be eaten by other microbes, is a deliberate homage to Pac-Man. Later...
Imagine, if you will, the average games player. What do you see? A twitchy teenager mashing buttons on his controller, lost and alone in a violent onscreen world? Or a sad-sack Peter Pan type, the geek who never grew up? Sorry, you lose. The average American gamer is starting to look, well, pretty much like the average American. For the first time, according to a poll commissioned by AOL Games and obtained exclusively by TIME, roughly half of Americans ages 12 to 55 are tapping away at some kind of electronic game--whether on a console...