Word: geeking
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...Those much remarked-upon earth tones of his presidential campaign have been traded for the head-to-toe man-in-black look that passes for the uniform of the new media executive. But the Treo 650 still hangs at his belt in the fashion statement of the incorrigible techno-geek that he has always admitted to being...
...rest of the young’uns are cute even in their one-dimensionality. A geek, a white ghetto boy, a loner, a hippie, and a tough guy (a-bit-too-cutely-named Warren Peace) are among the Sidekicks attending Sky High. They are predictable, though sweet in their lack of power—one melts, one glows, and another can even turn into a guinea...
...eventually figure that out, but I bring it up because I didn't want you to get discouraged immediately after buying one of these cool but definitely geek-class gadgets...
...small-time campaigns. Mitac International, which manufactures a wide range of PC gear, limits its branding efforts to PDAs with built-in global-positioning systems. Asustek Computer, which sells notebooks under the Asus name, shuns expensive sports sponsorships and concentrates on advertising in PC specialty magazines to reach a geek audience. "If you compare us with HP and Dell, we still belong to the small potatoes," says Sunny Han, Asustek's marketing director. "We focus on niche marketing, to niche people...
...Technology Lifehacker www.lifehacker.com "Don't live to geek; geek to live." This site, one of the latest blogs from Gawker Media (backer of Wonkette, Fleshbot, Gizmodo and a slew of others, including our next pick), dispenses sound tech advice with the understanding that computers can be frustrating, time-sucking monsters that we can't do without. There's an invaluable set of links running down the right-hand side of the home page, covering spyware cleaners, spam filters, online photo sharing and more. For the fashion-tech report (Hello Kitty cell phones, desktop fondue) visit PopGadget...