Word: geeking
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...true, as they say, that a year on the Internet equals seven in the real world, then Deeper: My Two-Year Odyssey in Cyberspace (Simon & Schuster; 288 pages; $25) by John Seabrook might have been an epic. Thank goodness it isn't. A travelogue for the literate geek in all of us, Deeper is packed with useful nuggets of info and insight, but its real virtue lies in what it puts aside: the sweeping Olympian perspective adopted by most "wired" writers...
...surprising to find out that beneath that Stephen Hawking-Albert Einstein aura is an ordinary person who is like the rest of us. Gates was a geek in high school who had problems with a parent growing up. He values his close friendships, loves his wife and daughter and protects his privacy. He has amassed a personal fortune and attained the American Dream through his brilliance and hard work. What's wrong with that? All the more power to Gates and Microsoft. I look forward to the cornucopia of new software and gadgets that they will come up with...
Gates' vast wealth is surpassed only by his enormous ego. He is a bright techno-geek who simply got lucky with some basic programming, then hired the right marketing gurus and cornered the emerging software market. Gates' pathological personality traits show him to be more akin to Attila the Hun and Genghis Khan than Albert Einstein; his ruthless and paranoid approach to business practice is driven not by intellect but by pathetic will-to-power. JAIMIE BUCHANAN Toronto...
...competition for workers inspires some recruiters to try novel approaches. Cisco Systems, a computer networking company that is hiring employees at the rate of 1,200 a quarter, links its online recruitment site cisco.com/jobs/ to the home page for Dilbert, the hapless comic-strip geek Everyman, much loved in the Valley. And just last month San Francisco drivers were startled by a billboard that shouted in electronic letters: CISCO Systems. 600 JOBS AVAILABLE...
Lovett thinks it's high time Hollywood dove on in. Geek-laden companies such as Pixar, Industrial Light & Magic and Digital Domain (effects houses for Toy Story, Jurassic Park and Terminator II, respectively) have been turning digital technology into blockbuster grosses for years. And more recently, as Websites flacking for the likes of 101 Dalmatians and ID4 score multimillion "hit counts," the studios have come to value the Internet's impressive promotional clout...