Word: gehnrich
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Carl Ally Inc. started a campaign late last year for Northeast Airlines, using the slogan"Northeast addresses itself to the whole man." Ads showed a beaming passenger, comfortably pil lowed and covered with furry blanket, addressing himself to martini, steak and a copy of Realties. In April, Gehnrich Associates kicked off a campaign for RCA Global Communications, aiming to get across the point that a businessman can often save himself an over seas trip by sending a telex message instead. Headline on the RCA ads: "Why send the whole man overseas just to give someone a piece of his mind...
...were created by Gehnrich President Marvin Weinberg, who majored at City College of New York in comparative literature. Carl Ally, whose Northeast and Hertz ads were borrowed, admits that he has done some copying himself. After Young & Rubicam initiated Eastern Air Lines' "We want everyone to fly," Ally produced a new twist for Northeast: "We want everyone to fly-with...
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