Word: geico
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Dates: during 2010-2019
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...around the Net shows Buffett doing his best imitation of Guns N' Roses rocker Axl Rose, complete with waist-length hair, a purple bandanna, a black leather jacket and Axl's signature red plaid kilt from the '80s - all as part of an eye-catching video for Geico, the auto-insurance company owned by Berkshire Hathaway. And Buffett sings too. O.K., he attempts to sing. (See the best Super Bowl commercials...
...video, put together by Geico employees, shows workers breaking into song from their cubicles. The power ballad begins with a single employee singing "Jump online or call a rep / We'll guide you through it step-by-step / Twenty-four-seven we'll be there for you." Then a chorus of employees chime in, complete with guitars, drums and a cowbell. Someone dressed as the company's mascot gecko does his best Slash imitation on guitar. (See pictures of a Berkshire Hathaway shareholder meeting...
...Geico puts together a video each year to play at the company's annual employees meeting, which was held in February. Geico employees star in the video and film it, and Buffett has taken part in the shoot for the past four years, says Phil Ovuka, director of creative media services at Geico. Buffett played a DJ one year and a hobo another year. This year, Ovuka wanted to push the envelope a little further. "We thought, What's the most ridiculous getup we could think up for Warren - and thought, Nah, we can't do that," says Ovuka...
...Buffett agreed to do it. When asked why, he replied, "I'm having trouble finding an agent that will take me on." To which we say, Forget talent agents. Geico's agents have got to love this...
...Here's a link to the Geico video...