Word: geise
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Any book publisher is lucky to get one bestseller out of every 100 titles he prints. But Bernard Geis isn't just any He manufactures bestsellers, frequently by latching on to sexy manuscripts and spending huge amounts of money on ballyhoo. Thus Jacqueline Susann's Valley of the...
THE KING by Morton Cooper. 433 pages. Bernard Geis Associates. $5.95.
Readers will readily identify "the King," Singer Harry Orlando, as Frank Sinatra. With that discovery, all public interest in Morton Cooper's novel should wane-although it probably won't. The author and his publisher have aimed it confidently at the bestseller list, although Cooper's literary...
MY LIFE WITH CHAPLIN by Lita Grey Chaplin. 325 pages. Bernard Geis. $5.95.
CONFESSIONS OF AN IRISH REBEL by Brendan Behan. 245 pages. Bernard Geis. $4.95.