Word: geismar
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Dates: during 1980-1989
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There is art in The Garden of Eden; there is also evidence of many artifacts. Hemingway began the book after World War II. In 1947 he wrote the critic Maxwell Geismar, "Getting very big but I cut the hell out of it periodically." Just how big became the concern of Scribners Editor Tom Jenks, 35, who got the job of salvaging a 247-page novel out of 1,500 pages of manuscript. "Editing Hemingway was like wrestling with a god," says the amiable Virginian. What Jenks does not say is that the rules of the game require that...
Noyes, who died in 1977, also developed a logo for Mobil with Chermayeff & Geismar Associates. This firm also created the fetching, letterless, four-color octagonal trademark for the Chase Manhattan Bank, probably the first completely abstract logo, whose design, says Chase, is supposed to "convey a sense of dignity and the dynamic purpose of the bank." The versatile and famous CBS eye was developed by Bill Golden, art director at CBS for 19 years. Currently, the leading imagemakers are Lippincott & Margulies, who created the Xerox logo and claim authorship of more than 2,200 others, including Uniroyal, RCA and ChemBank...