Word: gekkeikan
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Dates: during 2000-2009
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...Moist Moon (www.moistmoon.jp), launched by the 368-year-old Gekkeikan Sake Co. last October, is one example. The product range includes body soap, shampoo, facial creams and serums?all made with a combination of rice, rice bran, sake and the lees left over from brewing. "The company knew that in order to survive we needed to do something more than produce and sell sake," says Sharon Teach, manager of Gekkeikan's planning department...
...been lost on sake brewers, who are rushing to develop skin-care lines featuring their rice wines. With high levels of naturally created amino acids, these New Age elixirs are aimed at moisturizing and protecting the skin without irritation. Moist Moon (www.moistmoon.jp), launched by the 368-year-old Gekkeikan Sake Co. last October, is one example. The product range includes body soap, shampoo, facial creams and serums - all made with a combination of rice, rice bran, sake and the lees left over from brewing. "The company knew that in order to survive we needed to do something more than produce...
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